TRACKING RI LEADS HELPS CLUBS STRENGTHEN MEMBERSHIP

Posted by Debi Bush (Denver Cherry Creek) membership@rotary5450.org

There are many tools available from RI to clubs and especially Club Membership Chairs that can help in recruitment, engagement and retention of members. One of them is the Membership Leads tool. Once an RI lead is assigned by the District Membership Chair to a specific club, the Club Membership Chair (CMC) can take over in tracking the progression of the potential member. Of course, we hope that the final stage in using the Membership Lead tool is that of inducting that particular lead.

A new video, available online, helps district and club leaders make the most of the recently enhanced Membership Leads resource. It shows how to track a prospective member from the initial membership leads submission all the way to connection with a local club. It also outlines the role of club and district leaders in the redesigned process, highlighting how their participation will help strengthen membership, and features the new Rotary resources available to support them.

https://www.rotary.org/myrotary/en/learning-reference/learn-topic/your-path-membership

District leaders and club officers can now review inquiries from prospective, referred, and relocating or returning members — all in one place. Sign in to My Rotary and visit the Club and District Administration pages to discover how easy it is to manage your online membership leads and review reports. Please play around with the

Just as it is important in business to track and review metrics that can lead to success, so should our CMCs and District leverage the tools. We need to be able to gauge how successful the recruitment process is at the Club level to know that the process is working.

Join the conversation in the Membership Best Practices discussion group to be aware of the successes and challenges that clubs around the globe experience when it comes to membership.

Let’s make membership the flame to attract new Rotarians and engage our current Rotarians and light up our district to continue to be at the forefront of membership initiatives and growth while serving humanity.

Exemplary Membership Growth (in alphabetical order)

Centennial
Denver Mile High
Denver Stapleton