ROTARY IS RE-BRANDING...

Posted by Peggy Halderman (Golden) pjhalderman@comcast.net 
 
  
 WHY is re-branding needed?
 
To quote RI Director-Elect Jennifer Jones, “Can you imagine if every McDonald’s or Starbucks in the world looked or sounded different?  They are strong because they have a simple and clear brand; we know exactly what we will get when we do business with them.”  Shouldn’t it be the same for Rotary International?  Yet after a review of our organization, we discovered that we had accumulated over 120 logos and were working with 12 mission statements.  That’s even before we take it down to the club level with all of our additional twists and turns to our identity.  So Rotary International developed a set of guidelines and tools around our voice and look.  You can download a copy of guidelines entitled “Voice and Visual Identity Guidelines” from Brand Center on the RI website.
 
So with all this “new stuff,” are you scratching your head, trying to figure out just where to begin?  If you are willing to give it a try, let’s try working on a new logo for your club or your Club’s youth programs like Interact or Rotaract in a few simple steps - sample logos are also shown.  Just click the "Read More link!
 
A. INSTRUCTIONS FOR GENERATING A CLUB AND/OR PROGRAM LOGO
  1. Go to Rotary International website:  www.rotary.org
  2. Click on “My Rotary” and sign in with your account “password.”
  3. On “My Rotary” page, click on “Manage.”
  4. Click on “Brand Center.”
  5. Click on “Logos.”
  6. Click on “Create” under the right-hand section “Description.”  Follow the steps until you are satisfied with your creation.  Save your creation and download to your personal computer.  NOTE:  Any option generated under this template is consistent with the Rotary International “Visual Alignment” guidelines.  Questions?  Call Peggy Halderman at 720-299-8352
  7. NOTE:  As of this date, the RI Template for Interact and Rotaract Clubs are what they are and only in that color.  If you want them converted to all black, work with a local graphic artist or get in touch with the PR Committee.  We can help.
B.  YOUTUBE VIDEO ABOUT PROGRAM LOGOS:  This video provides some background and ideas about how to blend the brand with program identify and soft goods.  It’s a 19-minute video presented by RI professionals and well worth the time!
  1. Here is the link:  https://vimeo.com/129020758
  2. Password:  2015
As you begin to explore some of these possibilities, you will find expanded creativity that will bring excitement and clarity around making the Rotary brand in your club and its activities work for you.  Below are some sample logos: