NEW ROTARY BRANDING WORKS!
Posted by Peggy Halderman (Golden) pjhalderman@comcast.net
If we don’t toot our horns no one else will!
As the PR Committee comes across interesting ideas from other districts and zones, we are going to share them with the clubs in District 5450. One that just landed in our inbox is from the Montana District 5390 about the new Rotary branding. Enjoy!
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New Rotary Branding Works!
By Patrick Plantenberg
District 5390 Public Image Chair
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In Montana, branding has been historically important.
In Townsend, our community image branding we did about 10 years ago has never caught on. The new Rotary brand works! At our District Assembly in April at Fairmont, I purchased the new Rotary lapel pins in both the pin and magnetic versions for our club members (See pictures below). I have always been a believer in wearing my Rotary wheel style lapel pin wherever I go. Every once in a while, someone would ask “What does it say on your pin?”
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I have been wearing the new style Rotary lapel pin now for about two months and many people have commented-“Oh I see you’re in Rotary!” or “What is Rotary?” They actually can read the word “Rotary” on the pins! This recognition is what branding is all about.
I encourage all clubs to contact any of our Rotary Club suppliers at: https://www.bing.com/search?q=rotary+club+supplies&form=EDGEAR&qs=PF&cvid=5fd2fa1856b54d8e896b6418e1be627e&pq=rotary%20club%20supplies and purchase the new style pins in blue or white.
Wear the new lapel pins proudly-and be ready with your “What is Rotary?” response!
Use the new Rotary logos on all correspondence and social media. Visit the Rotary Brand center at https://brandcenter.rotary.org/en-GB to find example formats for press releases, letters, etc. And please forward me any copies of press releases, newspaper articles, or social media postings.
Let your community know what your club is doing. If we don’t toot our horns no one else will.